AMR Group | Market Research
16168
portfolio_page-template-default,single,single-portfolio_page,postid-16168,qode-quick-links-1.0,ajax_fade,page_not_loaded,,qode-theme-ver-11.1,qode-theme-bridge,wpb-js-composer js-comp-ver-5.1.1,vc_responsive
 

Market Research

Client

Golrang Industrial Group

Date
Category
Golrang
About This Project

In June 2016 AMR conducted A/B testing of two shampoo formulas for Golrang Industrial Group on middle and high income Afghan consumers. The survey pool consisted of 100 consumers, 50 male and 50 female, and the results of the study directly influenced Golrang’s decision on which formula to introduce to the Afghan market later that summer.