January 2015 - Present
Since January 2015, AMR has monitored all TV, radio, and print advertisements for Etisalat Afghanistan. AMR has provided detailed competitor monitoring that tracks all competitor telecoms marketing activities on TV and Facebook, with immediate updates following the release of new competitor offers. AMR provides weekly, monthly, and quarterly reports of client advertisements, with dropped spots, campaign deviations, time deviations, and extra spots recorded in the reports. The monitoring effort also includes uploading any positive or negative television coverage related to Etisalat onto YouTube for client viewing, as well as the uploading of newly released competitor TV commercials.