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Throughout the summer of 2016, AMR planned and implemented the most advanced market research study ever conducted in Afghanistan. The study was based on surveys of small, medium, and large retailers in Afghanistan’s five major commercial centers: Kabul, Herat, Mazar-i-Sharif, Jalalabad, and Kandahar. In total,...

Haribo, the German manufacturer of the world-famous Gummy Bear candy, reached out to AMR for support services prior to directly entering the Afghan market. AMR conducted a limited survey or retailers in Kabul to establish benchmark prices, while also preparing an overview report of the...