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Throughout the summer of 2016, AMR planned and implemented the most advanced market research study ever conducted in Afghanistan. The study was based on surveys of small, medium, and large retailers in Afghanistan’s five major commercial centers: Kabul, Herat, Mazar-i-Sharif, Jalalabad, and Kandahar. In total,...

In August 2016, AMR conducted a full media audit of all Coca Cola advertisements from March to August 2016. The monitoring was only possible as a result of AMR’s 6-month archive of video files that reached back to February 2016. Following the signing of the...