As 2014 came to a close, it became clear to everyone working in the Afghan private sector that the economy was cooling down. As foreign military forces and non-government organizations left the country, so did the high-dollar service and support contracts. In a leaner, more competitive economy, companies would have to get smarter with their marketing activities and budgets or face an untimely end.
Afghanistan Monitoring & Research (AMR) was established in November 2014, and received its business license in January 2015. AMR Group now consists of three subsidiary companies: Afghanistan Monitoring & Research (media monitoring and market research), AMR Production (visual media production and event management), and Rooms Advertising Services (property advertising).
Local Expertise: AMR is operated by professionals with years of experience in the Afghan media and marketing sector.
High-Tech Solutions: AMR has already broken new ground in Afghanistan by introducing audio recognition technology to monitor our clients’ ad placements, along with embracing the use of tablets to collect GPS and time-stamped survey results.
Transparent Data Collection: Our office is always open to visitors who wish to see our advanced media monitoring system in action, while our retail surveys are conducted using GPS and photo-enabled tablets with results uploaded to a database in realtime.
David has worked in and around the Afghan media sector since January 2013, serving as the Media Relations Manager at the American University of Afghanistan, as well as in senior management positions at GroupOne Media. Prior to living in Afghanistan, David was based in Jordan working as an English copywriter for two of the most prominent agencies in marketing and public relations in the Middle East, Mindshare MENA and Asda’a Burson-Marsteller, respectively. David graduated with Honors from Emory University with a BA in Middle East and South Asian Studies and studied visual media production at the University of YouTube (i.e. no formal training).